Most Internet marketers look at cost before anything else. There certainly is nothing wrong with this, but if you are going to buy solos ads sent out by email you need to consider the quality of the list your ad is being sent out to.
In this article I want to look closer at cost and quality as they pertain to email solo ads. Hopefully these tips will help you the next time you decide to purchase a solo ad.
Quality Solo Ad
When I am looking at the quality of an email list to promote to I consider these things.
- Relevancy. I want my audience to be people who are looking for what my ad is selling. If I have a home business opportunity that helps people make money online, I’m looking for an email list of people who are looking for ways to make money on the Internet or start their own home business.
- Location. Again using the home business opportunity niche I’m looking for people that live in the same country as me. If I live in the United States I want subscribers from the United States, and not a list full of people looking for ways to make money online and live in another country such as India or the Philippines.
- Cheap versus quality. When you buy a solo ad you want to consider the quality of the list you are buying from. You can buy cheap traffic all over the Internet, but you are going to get what you pay for. There’s no since purchasing an ad sent out to a list of non-English speaking subscribers if your business opportunity wants to target people who speak English.
- Frequency budget. Consider the frequency when looking at the cost. If you can only budget to buy one email solo ad then by all means do that, but if your budget allows more, consider purchasing a series of ads which will allow you to develop more top of mind awareness from your subscribers. This just means as they become ready for your opportunity they will click on the link in the ad.
Hopefully this drives home the point that cost is important, but it’s directly related to the quality of the email list you are sending the ad out too. If you want results there’s no sense purchasing a solo ad that is going to deliver cheap traffic.