Solo Ads: Pay Attention To Quality As Well As Cost

Most Internet marketers look at cost before anything else. There certainly is nothing wrong with this, but if you are going to buy solos ads sent out by email you need to consider the quality of the list your ad is being sent out to.

In this article I want to look closer at cost and quality as they pertain to email solo ads. Hopefully these tips will help you the next time you decide to purchase a solo ad.

Quality Solo Ad

When I am looking at the quality of an email list to promote to I consider these things.

  1. Relevancy. I want my audience to be people who are looking for what my ad is selling. If I have a home business opportunity that helps people make money online, I’m looking for an email list of people who are looking for ways to make money on the Internet or start their own home business.
  2. Location. Again using the home business opportunity niche I’m looking for people that live in the same country as me. If I live in the United States I want subscribers from the United States, and not a list full of people looking for ways to make money online and live in another country such as India or the Philippines.

Cost

  1. Cheap versus quality. When you buy a solo ad you want to consider the quality of the list you are buying from. You can buy cheap traffic all over the Internet, but you are going to get what you pay for. There’s no since purchasing an ad sent out to a list of non-English speaking subscribers if your business opportunity wants to target people who speak English.
  2. Frequency budget. Consider the frequency when looking at the cost. If you can only budget to buy one email solo ad then by all means do that, but if your budget allows more, consider purchasing a series of ads which will allow you to develop more top of mind awareness from your subscribers. This just means as they become ready for your opportunity they will click on the link in the ad.

Hopefully this drives home the point that cost is important, but it’s directly related to the quality of the email list you are sending the ad out too. If you want results there’s no sense purchasing a solo ad that is going to deliver cheap traffic.

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Paid Traffic Is Fast Traffic

The Internet has brought many different kinds of traffic generation options to network marketing and home business owners. You can break these into paid traffic and free traffic in terms of cost and the time it takes to mange them. There are benefits to both, so in the long run you want to implement as many different ways as you can to get your website visitors.

In this article we will focus on paid traffic and why I like it so much.

Fast Traffic

Once you get your ads running paid traffic is fast traffic. You can begin getting visitors to your site almost immediately.

That is not going to be the case with free traffic. You will invest your time to get it going, and there is no guarantee it will pay off for you.

Guaranteed Traffic

Some of the traffic you pay for will be guaranteed. Pay per click, or PPC advertising is an example of this.

You fund your campaign and once it goes live you will get a visitor to whatever page you direct it to on every ad that is clicked.

With other forms of paid traffic it is easy to set up and in a few days you will start to see results. That is fast online traffic!

Targeted Traffic

Buying paid traffic is the easiest form of Internet marketing you will ever do in terms of targeting. If you are promoting a network marketing or business opportunity for example, you can buy traffic that is targeted to that audience.

You can target it to a specific audience as well. Why pay for traffic that lives on another continent when your target is people looking for ways to make money in the United States and Canada?

Easy To Set Up

There are many ways you can get paid traffic that are easy to set up. Some may take skills, but most do not.

When you buy traffic you just give the advertiser your campaign parameters and they do all of the online promotion for you. It does not get any easier than that.

Cost Controlled

I think of this as a benefit as well because you can buy as much, or as little traffic, as you need and as your budget allows. You are in charge.

They key is to avoid advertising deals that are cheap or sound to good to be true. Not all Internet advertising is equal and you will get what you pay for.

These are a few reasons I like paid advertising. It is fast and offers many benefits to people looking for a way to build their network marketing or home business opportunity.

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Buying Traffic To A Website: Things To Look For!

I wouldn’t say that buying traffic to a website requires skills, but I would say it takes some knowledge on what works and what doesn’t. Trial and error is not the best way to approach this important part of Internet marketing.

What we will talk about in this article are things you can look for when buying traffic to your website!

Is The Traffic Targeted?

To me this is the most important thing to consider first. There are various levels of website traffic depending on where you are buying it from, and how much money are willing to spend.

However, regardless of that the traffic must be targeted to your specific niche and your specific offer. Targeted traffic means that these are people who are looking for what you are selling.

In my niche, make money online, I am specifically targeting people who are looking for ways to make money on the Internet. Because this is a competitive niche I’m not interested in other aspects of Internet marketing such as blogging, social media marketing, and so on.

I want people who are looking for ways to make money online and that is my target market. Focus on your target market when buying traffic and you are going to get better results.

Yes Price Matters To A Point

When you buy traffic to a website you should consider price, but you also want to consider the big picture. To me the big picture is not only how much money do I have to spend, but what is the quality of the traffic.

Let me give you an example!

Traffic exchanges are an example of how you can spend your money getting traffic to your website. However, the quality of this traffic is not going to be good as good as pay per click advertising.

The majority of the people in a traffic exchange are clicking on ads to earn credits for promoting their own ads. In a pay per click advertising campaign people clicking on those ads are looking for that specific keyword phrase.

Are You Ready?

Be sure the website you’re sending traffic to is equipped to handle the visitor once they get there. For this reason many Internet marketers use landing pages, or a blog post, that specifically targets the exact message they are advertising.

This is a good way to buy traffic because you can target your results, and you can structure your web page, to get the desired result you are looking for from the traffic you have just bought.

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